Elizabeth Arden has long been known as the brand to deliver elegant, timeless beauty and skincare products. Heck, the brand's founder opened up shop in 1910 with a New York boutique (with the now-famous red door), and the sleek gold packaging and classic colours have been a favourite for women, and brides, ever since. But the new limited edition New York in Bloom collection is a different kettle of fish.
While the products hold true to the brand's Make-Up that Does More philosophy with added antioxidants plus emollients to ensure they're long-lasting, things just got a whole lot more colourful! Gone is the subtle pearlescent pink and barely-there bronze, and in their place is the colour of the catwalks this season - teal, among others.
We love the idea of classic brides adding a daring touch to their big-day make-up with a sweep of blue/green or violet eyeshadow and adding to the colour pop with a bold eyeliner. Even if you don't feel confident enough to make a statement with your make-up, there's now a chance to have your hands demand attention as your 'something blue'. Behold Elizabeth Arden's first ever nail polish, double-ended to offer both colour and an ultra glossy top coat to prevent chipping.
The Limited Edition New York in Bloom collection includes Pure Finish Radiant Bronzing Powder, Eye Shadow Trio, Bold Eye Pencil and Nail Lacquer Duo, and is available for a limited time from April 2013 at Boots and Elizabeth Arden counters nationwide.